what is a backlink and why is it important?

backlinks are URL’s on other websites that ‘link back’ to your website. you can think of a backlink like a vote, and the more votes that your websites has (the more links across the internet that point back to your website) the more popular your site is (the higher it will rank in search engines like Google and Bing).

backlinks are important for SEO (search engine optimization) because they help improve your ranking. pages with more backlinks pointing to it are viewed as being in demand and having better quality content by search engines.

in-house tip: don’t set up outbound links on your website to sites that are actively giving you a backlink. search engines see this as gaming the system and doing this will both neutralize the SEO value of your backlink and negatively impact your rankings.