difference between b2b & b2c

in the simplest terms, b2b refers to business that market/sell to other busniesses, and b2c refers to businesses that market/sell directly to individual customers.

b2b (business to business) refers to marketing or transactions that happen between two different businesses.

example of b2b marketing: your business offers email marketing software and you market that towards other businesses looking to optimize their communication strategy and enhance customer engagement.

b2c (business to consumer) refers to marketing or transactions that happen between a business and individual consumers.

example of b2c marketing: you create custom action figures and you market them towards collectors and gamers looking to add collectibles to their desks and gaming rooms.