social stretching: 15mins before and after posting

a lot of people will tell you that marketing is similar to working out, which is very true. both take lots of time, effort, knowledge and experience - and both also require lots of… stretching!

that’s right, social media requires social stretching - we don’t know if this is a term but we’re going to run with it. social stretching is more or less making sure that your account is active (liking, commenting, viewing) on the platform 15 minutes before and after posting.

social stretching is incredibly important as it helps let the platform and it’s algorithm know that your account is active, gives you the ability to engage with your audience to build authentic relationships and allows you to ‘create buzz’ for your upcoming content by sharing sneak peeks.

so do your social stretches and make sure you’re logging on 15 minutes before you post, posting, and then staying active for at least 15 minutes after as well!