create & edit in instagram, tiktok & x

when you’re creating a new post for x (the platform formerly known as twitter), tiktok or instagram, one thing to keep in mind is that each platform wants you to create content, but within that platform.

meaning if you’re about to post to instagram, you should edit your content using instagram’s editor. use the audio that instagram has available, the filters, the adjustments and bonus points if you’re using the instagram app camera to capture content. (same goes for tiktok, x (twitter), etc.)

why? because the algorithms that these platforms use reward content that’s created from within the app itself.

so a video that’s shot and edited in instagram will be rewarded and shown more than a video that’s shot and edited in tiktok and then reposted to instagram.