drip email campaigns

a drip email campaign is a marketing strategy that involves sending a series of automated, pre-written emails to a targeted group of recipients over a certain period of time. it’s a fantastic way to nurture leads who may not be ready to purchase yet, engage with new and existing customers, and create a personalized communication experience with your brand’s voice.

commonly paired with CRM systems for advanced data targeting and tracking, drip email campaigns (also called automated email workflows or sequences) are scalable, replicable, and provide a consistent brand communication experience to your audience.

a few things to consider when setting up your drip email campaign:

• use a CRM system or email marketing platform that allows you to set up a multi-email sequence

• be sure to define your triggers (triggers are user actions like clicking a link or downloading a piece of content) that will initiate emails to be sent

• tailor & personalize your content to your audience, your leads and customers shouldn’t be receiving the same emails

• set up a consistent email cadence, but don’t be overbearing or your emails are headed right to the trash/spam folders

in-house tip: automated email campaigns are the perfect tool for targeting campaigns focused on lead nurturing, onboarding, engagement, re-engagement (for when leads and customers go cold), event promotion and e-commerce (those abandoned carts aren’t going to checkout by themselves!).