free heatmap software

heatmap photo courtesy of: microsoft clarity https://clarity.microsoft.com/heatmaps

so what’s a heatmap? heatmaps are a visual representation of data where the values are depicted by colors. warmer colors (think red and orange) often indicate areas of high user activity, while cooler colors (think blue and green) represent areas of lower activity. heatmaps and heatmap software allows for quick and easy comprehension of complex information, while providing insights into how users interact with a webpage.

in other words, heatmaps allow you to see where people are clicking, converting, how far they scroll, and what’s getting ignored.

types of heatmaps

• click maps: shows where users are clicking on a page

• scroll maps: indicates how far users scroll down a page

• move maps: highlights where users move their mouse cursor on a page

why use heatmaps

• heatmaps provide a clear and concise overview of user behavior

• heatmaps show how to optimize website design and content for a better user experience

• heatmaps showcase where users are converting and where they might be experiencing difficulties or confusion

free heatmap software

we love free software tools here at in-house! that’s why if you’re looking for a free heatmap software to use, you should check out clarity by microsoft. it’s super simple to set up, and once you connect it to your site, you’ll have access to an enormous amount of analytics and features including heatmaps for all of your sites pages.