marketing acronyms

here’s a list of marketing acronyms, design acronyms and file acronyms because there are simply too many to remember.

SEO: search engine optimization
SEM: search engine marketing
PPC: pay per click
ROI: return on investment
CTR: click through rate
CPA: cost per acquisition
CRM: customer relationship management
CMS: content management system
CTA: call to action
KPI: key performance indicators
CPC: cost per click
LTV: lifetime value
QR: quick response (qr code)
CRO: conversion rate optimization
RGB: red, green, blue
CMYK: cyan, magenta, yellow, key (black)
GIF: graphics interchange format
JPEG: joint photographic experts group
AI: adobe illustrator
AI: artificial intelligence
PSD: adobe photoshop document
TIFF: tagged image file format
SOW: scope of work

B2B: business to business
B2C: business to consumer
CTR: customer retention rate
SMM: social media marketing
UX: user experience
UI: user interface
API: application programming interface
GDPR: general data protection regulation
PR: public relations
SQL: sales qualified lead
MQL: marketing qualified lead
EOD: end of day (lol)
UCG: user generated content
CMO: chief marketing officer
LTV: customer lifetime value
DPI: dots per inch
PPI: pixels per inch
SVG: scalable vector graphics
PNG: portable network graphics
PDF: portable document format
EPS: encapsulated postscript
PPT: powerpoint

in-house tip: we’ll be updating these as we compile more to try and create a complete list of marketing and design acronyms. found some that we missed? let us know: wediditinhouse@gmail.com!

last updated: 12/20/2023
+ additional terms (dec)
+ added design acronyms (nov)
+ added file acronyms (nov)