send a test email.

ready to hit ‘send’ on your email marketing campaign? before you do, do yourself a favor and send a test email. it may sound silly, but it’s the easiest way to ensure that there are no issues with your campaign.

sending yourself a test email allows you to:

1) doublecheck appearance for design or formatting issues in you inbox

2) click every single link to make sure they all work and link correctly

3) proofread one last time for spelling and grammar errors

4) ensure personalization tokens are working correctly

5) see if your email gets caught in the spam folder

in-house tip: if your email is part of an automated workflow, sending a test email also allows you to ensure that all conditional logic and/or segmentation rules associated with that workflow are working correctly.