social posting cadence by platform.

we know that consistency is key when it comes to marketing, but how often should you be posting on different platforms? we broke down the social posting cadence by platform below:

facebook: focus on sharing engaging and valuable content rather than overwhelming your audience with excessive posting. 4-5 posts per week is a good cadence.

instagram: 3-5 posts per week is a good place to start with instagram in order to maintain a consistent presence with your audience.

twitter: twitter is considerably faster-paced than it’s competitors on this list when it comes to content creation. aim for 3+ posts per day on twitter to help maximize engagement.

linkedin: linkedin is the perfect place for professional content, thought leadership pieces and networking opportunities. aim for 2-5 posts per week to help maximize your reach.

youtube: video content is currently outproducing every type of content out there. if you’re looking to start creating videos for your audience, aim for at least one high-quality video per week.

tiktok: similarly to youtube, you’ll want to start with at least one quality video per week for tiktok to help grow your presence.

in-house tip: you don’t have to use every social media platform in existence. determine which platforms work best for you and develop a consistent (use a content calendar) and tailored strategy to help you build a following.