we know that consistency is key when it comes to marketing, but how often should you be posting on different platforms? we broke down the social posting cadence by platform below:
facebook: focus on sharing engaging and valuable content rather than overwhelming your audience with excessive posting. 4-5 posts per week is a good cadence.
instagram: 3-5 posts per week is a good place to start with instagram in order to maintain a consistent presence with your audience.
twitter: twitter is considerably faster-paced than it’s competitors on this list when it comes to content creation. aim for 3+ posts per day on twitter to help maximize engagement.
linkedin: linkedin is the perfect place for professional content, thought leadership pieces and networking opportunities. aim for 2-5 posts per week to help maximize your reach.
youtube: video content is currently outproducing every type of content out there. if you’re looking to start creating videos for your audience, aim for at least one high-quality video per week.
tiktok: similarly to youtube, you’ll want to start with at least one quality video per week for tiktok to help grow your presence.
in-house tip: you don’t have to use every social media platform in existence. determine which platforms work best for you and develop a consistent (use a content calendar) and tailored strategy to help you build a following.