use a content calendar.

consistency is key when it comes to marketing which is why we always encourage everyone to set up and utilize a content calendar for their marketing channels. it’s a valuable tool for any marketer who wants to both create and publish high-quality content on a consistent basis. here are some of the benefits to setting up a content calendar:

• assist in planning out your content ahead of time, saving you from the stress and anxiety of scrambling to come up with new content ideas at the last minute

• allows you to ensure that your content is on-brand and aligned with your overall marketing strategy

• increases visibility and engagement with your target audience by creating a consistent posting cadence for publishing high-quality content regularly

• tracking! content calendars not only help you look ahead, but they give you an incredible snapshot of your content history and allow you to further track the performance of your content

in-house tip: share your upcoming content calendar with other departments - it’ll give your coworkers the ability to know when you’re posting so that they can help share content and increase your reach.