what is a social cadence?

across the digital marketing landscape, your brand’s social cadence can be a game-changer. but what exactly is it and why is it important?

social cadence refers to the strategic timing and frequency of your social media posts. it’s all about finding consistency (cough cough - use a content calendar) through regular posting across social media platforms in order to engage your audience and drive results. or in other words, it’s about how often you post, what days and times you post and what social media platforms you post to.

timing matters because posting at the right times (and days) ensures that your content reaches a larger, more receptive audience. be sure to research your target demographics to ensure that you’re posting when your audience is at their most active.

consistency is key. a regular posting schedule will help build brand reliability and brand recognition, while also keeping your audience engaged. (not to mention adding SEO value!)

watch your analytics to help track the impact of your social cadence and to effectively adjust your strategy based on what’s working best for different social platforms, your audience and your brand.

so now that you know what social cadence is and how it works, start experimenting with different strategies, analyzing results, and optimizing your digital marketing game!

in-house tip: wondering how often you should be posting? check out our guide for social cadences by platform here!